Monday, May 5, 2014

New Feature: Shameless Materialism

Hello and welcome to my new feature: Shameless Materialism! This column is all about products I've finished up and re-purchased. It is an ode to the all-time best ever products that the beauty industry has produced and I hope you will enjoy reading it as much as I enjoy writing it. 

Kerastase Bain Satin 1 (for normal to dry hair)
Liquid gold

At about $20 USD for a small bottle this stuff doesn't come cheap but the difference it has made to my hair has been incredible. My hair is pretty thick and dead straight so it gets weighed down by product easily and can start looking lank and tired the day after I wash it. I also have a thrice-weekly spin class habit that leaves my hair disgusting at the roots but somehow tangled and dried out at the ends. This shampoo has been a total game-changer and I wish I had bought it sooner! For years I've used basic drugstore shampoos for colour-treated hair and they were completely fine but nothing really blew me away. Then back in February my friends and I started talking shampoo at brunch and it emerged that I was the only one at our table of five women who used drugstore shampoo. Everyone else either used Kerastase or Bumble & Bumble products. I only recently recovered from the burning humiliation.

Initially I scoffed, pitying them for buying into the hairdressers' pitch about drugstore products causing buildup and everyone should be using this really expensive shampoo that their salon happens to sell. But soon I ran out of my 1 L bottle of generic shampoo and found Kerastase on sale at a nearby salon. I decided to try it out, assuming that if I hated it I could always abandon it or return it or give it to a friend. Instead I'm on my second bottle and planning to marry it. I love it more than any boyfriend I've ever had, and will be true to it always.

Bain Satin is formulated for "normal to slightly dry hair" which I like because I'm all about achieving Middleton-level glossiness so I go for moisturizing formulas. The scent is a lovely, unisex perfume that smells sort of sexy and clean at the same time. After I wash my hair I find myself running my hands through it all day and enjoying the swishy feel that I assume comes from how squeaky clean my roots are. The lather is much richer than any other shampoo I've used before too, the whole experience just feels more expensive and luxurious than your ordinary hair cleaning ritual. It's never drying and I follow it up with the Lait Vital conditioner from the same line. My bathroom is a graveyard of half-empty bottles of hair products that I've given up on so the fact that I not only finished a bottle of shampoo but then repurchased it is pretty amazing.

As far as ingredients go I can't decipher anything in the label that makes it any more remarkable than your garden-variety shampoos. I assume the secret ingredient is unicorn tears. What more can I say at this point? Buy it. Your hair always looks better after a salon visit and I'm now convinced it isn't their superior blow dryer technique, it's the shampoo.

What is your favourite hair splurge? Do you buy salon-quality hair products too? Was I the only person keeping drugstore brands in business?

Stay tuned for more moments of Shameless Materialism!

xo Caitlin

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